The manufacturing base for European SMEs in China

REACH Technology & Innovation Park (Xuzhou) CO., Ltd.

in cooperation with the
Xuzhou Economic and Technological Development Zone (XEDZ)

The Chinese market confronts European SMEs with major challenges

For many entrepreneurs, the fast-growing Chinese market is extremely attractive. For businesses genuinely interested in growth, there is no way around China. At the same time, however, numerous challenges arise and need to be faced and overcome – even before the market entry or expanding on site. You can count on our competent support!

You plan to successfully enter the market in China but do not know how and with whom

Running a startup business or well-established medium-sized company in Europe, you now want to capture the Chinese market. However, you lack know-how, experience, and the professional network necessary to get started successfully. Also, you need the right location that provides good infrastructure and sufficient space to lay the foundation for your planned development and expansion.

You are already active in the Chinese market and would like to expand further

Your company is already operating in the Chinese market, and you want to expand your business there. You would like to relocate, set up another site or expand with additional commercial and office space. So far, however, you are still looking for viable options and the necessary contacts to take the next step.

The REACH Technology & Innovation Park (Xuzhou) CO., Ltd.

… offers the perfect location for start-ups and established SMEs from Europe. In Xuzhou, we operate the Sino-European SME Industrial Park with ultimately 300,000 m² of commercial and office space in the final stage of development. Our customers can rent these flexibly and according to their needs. You only pay for the space you currently require. We offer particularly attractive conditions to companies in pharmaceutical engineering, new energy, mechanical engineering, and Industry 4.0 / high-tech sectors.

Choose the best option for you to expand further:

1. Incubator platform for start-ups:
Standard space with equipment

2. Accelerator platform for established companies:
Individual space as required

3. Own facility: Individual company building
to expand local production

What requirements do you have for your site in China? Tell us more about your ideas and goals in a personal conversation. We will develop a tailor-made concept for all your needs.

On top: Our extensive
shared service offer

Add our unique full-service offer to your lease of commercial and office space at REACH Technology & Innovation Park (Xuzhou) CO, Ltd. We will support you in all core activities that are crucial to the success of your Chinese subsidiary: From its establishment to recruiting personnel to managing operations. With our competent management and expert team on site, we take on tasks that are critical to success – to make your market entry and further expansion prosper.

1. Incorporating the company

We will assist you in setting up the company and take care of essential tasks for you, including registering the company, applying for a business license, opening bank accounts, applying for social security accounts for your employees and much more.

2. Recruiting personnel

Together with our partner agency X-Giants, we offer you a 360-degree recruitment for the local employees you will need for your company. Our extensive experience in Europe and China enables us to help you find the best employees for your company’s success.

3. Technical advice

As part of our technical consulting services, we take care of the IT infrastructure you will need for your business. This is how you will smoothly manage purchasing localization, production layout, process development, (internal) logistics, incoming goods and customs clearance for import/export.


4. Production support

Secure our assistance in production planning and controlling for your business. We offer you further production support through our specific manufacturing know-how and our help in component design and assembly.

5. Finance & Accounting

We will assist you in all tax-relevant processes, such as reports for wage tax or VAT tax returns. On request, we will be happy to take care of your financial and payroll accounting as well as your monthly and annual financial settlements. In addition, we will support you in credit transactions and liquidity planning.

6. IP registration & QM certification

The legally correct registration of your property rights (patents, trademark rights, etc.) and the correct certification of your QM processes on site provide the basis for your company’s success in China. Our local team of experts will support you in all necessary activities.

For more information, please request our
company brochure – free of charge and without obligation.

Minimized risk, maximum impact:
Your market entry in China with REACH

REACH Technology & Innovation Park (Xuzhou) CO., Ltd., offers you a risk-minimizing way of setting up your business in China. Our team will take care of administration, bureaucracy and facility management for you. This allows you to focus on the value-adding activities of your business model and on your customers right from the start. Book our services flexibly and adapt them to your needs – for the period you require and to the extent you need. There is no faster, better and more efficient way to gain a foothold in the Chinese market!

Low investment

You use our services and only pay for the resources you really need. This makes your investment lean and calculable. Adaptations and extensions are possible at any time.

Access to comprehensive on-site network

Our German-Chinese team in Xuzhou has access to the relevant local government and administrative authorities. This ensures direct communication as well as fast and unbureaucratic decisions.

Full legal conformity

Together with our partners and experts on site, we use our know-how to ensure that your company operates in China in compliance with all legal requirements from the very first step.

Integration into network of European companies established in China

As a member of the most important local chambers of commerce and economic organizations, we provide you with direct access to European companies already well-established in China.

Great integration without frictional losses

A German-Chinese management and expert team on site ensures a high level of cultural integration and avoids frictional losses that usually occur in mixed business cultures.

German management on site

Our unique concept involves using Chinese resources under the direction of experienced German management.

Convince yourself of our approach. Let us discuss how we can provide you with targeted support.

About REACH Group

REACH Group is your strong partner for a successful market entry in China and your expansion within the country. Our three experienced executives Frank Redecker (REACH Technology & Innovation Park (Xuzhou) CO. Ltd., China), Matthias Friedrich (REACH Talent & Technology GmbH, Germany) and Connie Chen (REACH Talent Consulting (Xuzhou) CO. Ltd. and REACH Talent Consulting (Shanghai) CO. Ltd., China) together form the intercultural expert team of “The Sino-European Bridge”: Your shortcut to your own production site in China. No matter if you are a start-up or an established medium-sized company: We offer you a tailor-made solution for your entrepreneurial venture in China.

The REACH Bridge: Both worlds
under one umbrella

  • Mixed Sino-European management and expert team
  • Absolute seniority in China and Europe
  • Intercultural understanding: Thinking in and understanding European and Asian business culture

Strong, well-established local network

  • Access to Chinese governmental and administrative authorities
  • Functioning networks to all important business associations and organizations
  • Close contact to local (partner) companies

Comprehensive service

  • Full shared-service offering with end-to-end support
  • Continuous and comprehensive support for your investment project
  • Assistance in legal and bureaucratic matters

Our strategic partners

We support you specifically in all relevant matters with our strong partner network – on your way into the Chinese market as well as in your further local expansion.


This is what our partners say about us!

“For more than ten years, our office in Nanjing operates a company pool, which supports SMEs out of our state to experience the Chinese market directly for some years before considering to open up their own Chinese facility. This important second step can be greatly facilitated by utilizing the services of SME Platforms like REACH Technology & Innovation Park, Xuzhou or similar organizations. A SME Platform still allows SMEs to establish independent production sites in China while making sure, that a lot of the administrative work can be outsourced, so that the new company can really concentrate to build up their facility, and to extend their market in China.”

Bernhard Weber
General Manager, Baden-Wuerttemberg International Economic and Scientific Cooperation (Nanjing) Co.,Ltd.
Chief Representative of the State of Baden-Wuerttemberg in China
“MITTELSTAND INTERNATIONAL supports SMEs that want to enter the Chinese market and create their own Chinese subsidiary including a production facility there. This important step becomes much easier by using the services of an SME platform, such as the REACH Technology & Innovation Park, Xuzhou. An SME platform enables the SME to set up an independent production site in China while outsourcing a large share of the administrative work. This allows the new company to focus on building up its business and expanding its market in China.”
Karl-Heinz Hessenthaler
Association of Medium-Sized Enterprises
Shanghai, China

We support you in your market entry or your expansion in China

Let us explore your goals and options in the Chinese market in a personal conversation without any commitment. Together we will determine the best offer for the future of your company in China!